Welcome to the ATRA Modern Member Website page. ATRA offers its members access to have a modern website built to represent their shops. Having a modern website is the best way to make a positive first impression with your potential customers.

As an added member benefit, ATRA is significantly supplementing the cost of a new Modern Member Website allowing shops to upgrade their website at a fraction of the cost of using an outside service.

ATRA has partnered with Graphic Home to work directly with ATRA Member shops and help them with their online presence including:

  • Modern Website Development
  • Search Engine Optimization (SEO)
  • Google Search Marketing (SEM)
  • Signage and Print Projects

Graphic Home has had the priviledge to work with dozens of ATRA Member shops to help bring more of the most profitable work into their shops. Carl looks forward to working with your shop!

ATRA Member Shops – Getting Started!

If you’ve already spoken with Carl, you’re probably ready to get started. Click on the SHOP INFORMATION FORM menu at the top and completely fill out the form. Carl will use this infomation to begin building your new modern website.

Business Logo & Photos

Please upload the best version of your logo here. If you do not have an official logo, we can create a logo for you for an additional charge. Any logo that we create for you will be given to you free of charge after the project. You may use the logo for any other marketing or promotions without any limitations.
You can also upload up to 4 photos per form submission. Submit as many forms as necessary to upload all of your photos.

Business color scheme

We will adjust the colors of your new website to correlate and match your current color scheme of your shop and other marketing materials. If you do not have a color scheme, we will use a color scheme that is proven to be effective.

Since 2019, Carl Borsani, President and Owner of Graphic Home, LLC, has regularly held technical management seminars at the ATRA Powertrain Expo. Below is a video of his 2021 presentation.

Presentation given on October 16, 2021 at Bally’s Resort & Casino in Las Vegas, NV.

This presentation focused on teaching transmission shop owners why a customer selects one shop over another. The importance of not only having a website but having the right website. It also educated shop owners about where their customers spend their time and how they get their news and information. Shop owners also learned how to position their markting to be found by the customers that will bring the most profit to their shops.